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Honestly speaking, as a college student, I seldom purchase anything on-line except for some books essential to my study or my preparation to IELTS. Usually I don't go for any on-line shops that have some definite requirements to pay advance because it made me feel insecure. Just imagine when someone totally strange ask you for loans with no guarantee at all, you just can lay down any trust on that guy and you get a feeling of robbery. And I think insecurity still deeply stake in the heart of the general consumers which accounts for their preference of barter trade. From the perspective of economics, the consumers delivered value is the deciding factor of every deal. The following is one of my special on-line purchases. The location of my school is so far from downtown which is an outcast from the coverage of delivered terrain among most of courier companies (postal agencies). When I'm happy with successfully purchasing my desirable book and a precious badge I adored for a long while, it got me down to the hell cause I had to pay extra fee to ensure its delivery exactly to my school otherwise I had to go to the urban area to get my parcel. It's really annoying cause it distracts my attention in class for two solid days. Finally, I chose to go downtown to get my parcel with a consideration of my cost and benefit. Being a student majoring in economics, automatically , an analysis based on cost-benefit reasoning has always spinning over my head before I make any purchase ranging from clothes, books, shoes and other household necessity. The extra cost I had to pay for the delivery to my school out-weighted the benefit I could get from my ordered commodity and the same time the cost of my energy, my time, my physical strength and the most importantly my pocket money had been less expensive than that. Consequently, I took the second option since it satisfied me at large. On-line purchase satisfies the needs of consumers of certain types. How ever, to some extent it unfolds the cyber security problem straightly to the general concerns. What's more, the malpractice and the insufficient courier service has got people reconsider whether purchase on- line or through the counter.